What Is The Difference Between Sustainability and Regeneration?

Ngo Yagasu Fourth

For many years, companies have tried to show sustainable initiatives, but it needs to make the impact customers, team members, and directors expect. When teams talk about sustainable projects and initiatives, it only mitigates harm and doesn’t encourage motivation or durability. 

Handprint is changing the agenda and focusing on regeneration. From a technical standpoint, this includes everyday processes to interactions that leave a positive impact through a suite of regenerative software. 

From a community mindset, the opportunities are limitless but will not happen overnight. The biggest difference in understanding sustainability versus regeneration is the pace at which actions take. While sustainability initiatives happen for a day and focus on feeling good at the moment, regeneration acknowledges the repairing of a relationship with how we view the planet. If you are still trying to figure out where to begin, follow these easy shifts.

Shifting The Focus

For successful regeneration, we need to change how we talk about climate change and regenerative business attached to sustainability. Choosing to shift your mentality also means that we are collectively investing wealth into areas of the globe that are not set up to battle climate change and climate mitigation but have the most significant potential to impact positively

Regeneration favors investment in areas with the most significant impact over local projects. These areas include but are not limited to Africa, South America, and specific regions of Asia. Projects and investments here can have a more powerful impact but are met with resistance as these locations are “out of sight and out of mind.” 

One example is if you are a local European company and want to organize a community tree planting initiative, spending a day planting trees in your neighborhood will feel good, but how does it help absorb carbon or the planet? Choosing to partner with Handprint and commit to a tree planting initiative for similar costs in Asia guarantees these trees will absorb more carbon and impact biodiversity.

Handprint outlines how our partners contribute to a regenerative economy using four shifts that elevate a team’s mindset from sustainability to regeneration and efficiently function in the background of everyday business. 

From Footprint To Handprint

A “footprint” means quantifying negative actions and their repercussions linked to company operations. Shifting the terminology from footprint to handprint implies that instead of judging what is wrong, we are celebrating what is regenerative

Here’s an easy example of the difference between handprint versus footprint. A traditional footprint measurement is itemizing corporate or personal carbon emissions and monitoring a potential annual decrease. With Handprint initiatives, you constantly contribute to impact projects, such as mangrove reforestation and ocean clean-ups. The most significant difference is that one is a static decision, and the other contributes to limitless abundance. 

Identifying the difference between handprint and footprint terminology is a language shift encouraged by every Handprint Tech client and team member. We partner with a diverse range of teams to promote regeneration as an inclusive action, regardless of role or service. 

When we look at how this shift impacts internal teams, we witness everyday actions contributing to a positive handprint. For customers meeting Handprint through an online e-commerce landscape, they are developing deeper brand loyalty and excitedly promoting the experience to friends and family. With stakeholders and partners not existing on an e-commerce platform, the chance to participate in a regenerative economy that positively impacts climate change and society by bringing them into the conversation and highlighting industries that many people would not associate with regeneration

Redefining The 3Rs

In the past, the 3Rs meant Reduce, Reuse, and Recycle. After hearing this slogan for decades, it still doesn’t align with a future regeneration economy. Handprint reclaimed the acronym to represent Reserve, Restore, and Rewild. The previous abbreviation created a false belief that this is the only way to fight back against climate change. With a new vision of regrowth and rewilding, we are mending the planet and making it continually stronger for the future. 

From Exclusion To Inclusion

While the fight to regenerate and protect our planet should be open to everyone, previous initiatives have excluded a majority of the workforce. Handprint continues to be dedicated to showcasing that any industry or profession, regardless of where it aligns with the supply chain, industrial process, and electricity consumption, is equally important in the regenerative economy and future.

With a suite of solutions that keeps regeneration working in the background of any company or profession, the future of regenerative sustainability becomes inclusive to everyone on the planet. 

From CSR To Climate Justice

Corporate Social Responsibility (CSR) became a trending and buzz-worthy term in the 90s. Communities and corporations grew excited at the designated responsibility and transparency they played in campaigns and sustainability for businesses – but where has it gotten us today?

One of the biggest hurdles to the CSR mentality is only focusing on “backyard support.” Why limit our responsibility to just our neighborhoods when the earth as a whole affects every single living organism? CSR initiatives have also proven to be a financial burden, and many will remain incomplete until a new budgeting quarter. 

Climate Justice looks at the state of climate activism and pinpoints the areas that would have the most significant impact. It designates actions that each individual can partake in equally and doesn’t limit the scope to local neighborhoods or backyards. 

Climate justice means that small and large-scale initiatives can take place simultaneously. When you orchestrate projects to maximize impact and not a company’s local reputation, the impact per dollar is leaps and bounds ahead of predictions. 

We encourage you to boldly step into a regenerative future with Handprint. Book a demo call today with Handprint to learn more about the abundance found within a regenerative economy. 

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See More:

Shift from Exclusion to Inclusion: Maximizing positive impact


Sustainability Strategy












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