Pursuing Impact: Integrating Sustainability in Business with Simon Schillebeeckx

Businesspeople Working Graph With Various Natural Resources Icon Desk

This conversation between Elaine, the host of Tiny Dragon, and Simon Schillebeeckx, the founder and chief strategy officer at Handprint, revolves around the importance of incorporating sustainability strategies into business plans from the startups’ inception. Located in eight countries with 14 nationalities represented in its teams, Handprint focuses primarily on the digital and service-driven sectors of the economy. Schillebeeckx discusses Handprint’s journey so far, including its lessons learned and strategy modifications, as well as the cultural nuances observed while working across different regions. He emphasizes the significance of aligning a company’s identification with a cause worth investing in, and how this can influence its brand image, target audience attraction, and the value it brings to the world.