At NOICE, we believe living a sustainable lifestyle should not be like pulling teeth. That’s why we follow simple circular economy principles.

WE RE-THINK SOURCING 🤔

Delivering toothpaste straight to your doorstep takes some shipping boxes. All NOICE bottles are packaged in FSC-certified cardboard boxes, so you know they come from wood that is sustainably managed.
Responsibly-sourced, all our ingredients have been selected with dentists to protect your teeth fully. The result? An all-natural anti-plaque charcoal toothpaste that is free from any animal-derived ingredients & leaping bunny certified.

100% RE-CYCLABLE BOTTLE ♻️

Unrecyclable toothpaste tubes are so last year! NOICE toothpaste comes in glass bottles that don’t just look pretty in your bathroom: they’re fossil-fuel free & 100% recyclable. Every bottle will contribute to eliminating the 300million toothpaste tubes that end up in UK landfills every year, and the microplastics pollution that comes with it.

WE RE-GENERATE THE PLANET 🌍

We allocate a percentage of every purchase towards regenerative restoration projects. Regenerative projects go one step further than sustainable projects, in that they not only help manage resources so as not to deplete them, they also look to restore and renew environmental ecosystems. We work with our partner, Handprint, on a mangrove restoration project in Sumatra, Indonesia. You can track the progress we’re making – with your purchases – Handprint’s website – check it out here.

WE HELP RE-USE 🔁

Your first NOICE bottle comes with a re-usable pump that fits onto NOICE Refill bottles. This re-use model promotes a zero-waste clean oral care routine, eliminating single-use plastic waste.

WE ARE PROUDLY CARBON NEUTRAL

Beyond eliminating single-use plastic, we measure, reduce and offset the CO2 emissions of our product and our business operations that can’t be reduced (yet) with Handprint, planting mangroves in Indonesia to capture 13tCO2 every quarter.

WE HOLD THE ESG MARK

NOICE holds the ESG mark for helping achieve UN Environmental Societal and Governance Sustainable Development goals.

WE ARE ETHY ACCREDITED

NOICE went through a rigorous auditing process to become an ETHY ACCREDITED, scrutinising how our products, a business model and operations contribute to a stable climate, a clean planet, healthy people, thriving community, animal welfare and responsible usage and production of resources.