Marketers have for too long remained on the sustainability sidelines. While we have often told great stories, our jobs have so far failed to directly improve sustainable development. That has changed. Introducing… Planet Positive Ad Campaigns.
Choose a Project. Design an Ad. Make an Impact.
Mangroves
Restore and protect the coastal areas of developing countries to support biodiversity and local communities.
Plastic removal
Clean up the plastic pollution from rivers and beaches and protect marine life.
Women empowerment
Helping women and girls walk free of the sex trade and start a new lives and aiding recovery.
Clean water
Providing clean water to families displaced by war and protecting children from water borne disease.
How it works
1
Lazada & Handprint joined forces
Lazada, the one stop online shop to fulfil your heart’s desire, and Handprint are empowering millions of advertisers to create planet positive digital marketing campaigns.
2
Design your ad. Choose your impact
Create your ad like you always do, add one of our impact designs or create your own.
3
The Familiar Lazada Environment
Lazada’s technology takes care of the ads’ visibility like always. No need to add new software or manage additional accounts.
4
Handprint’s credible magic
We automate and integrate impact contributions per 1,000 impressions your ads generate. The more people view your ad, the more your positive impact grows.
How much does it cost?
Standard:
1% of your advertising budget
Bespoke:
Reach out to co-develop a unique campaign with tailored impact contributions