How does Handprint help banks retain Gen Z customers?

61% of Gen Z customers switched banks in the past two years, and 52% say they will switch again for a bank that offers better eco-friendly options. Together, this generation represents $4.1B in lifetime value.

Handprint turns this churn risk into a loyalty advantage. By embedding verified ocean regeneration into everyday banking transactions, banks give purpose-driven customers a tangible, emotional reason to stay — and to bring their network with them through built-in social sharing.