fbpx

Plant mangrove trees with Dentsu Connect

Dentsu has partnered with Handprint and Yayasan Konservasi Pesisir Indonesia (YAKOPI) to plant mangroves in North Sumatra. YAKOPI has over five years of experince in planting mangroves in Indonesia, working with the local community to plant regenerate these critical ecosystems. Coastal mangroves espeically will help people to not just mitigate but also adapt to the effects of mangroves.

Mangrove

Impact created by Dentsu Connectsince September 2022

    • Number of
    • 2,790
    • baby mangroves planted
    • CO2 captured
    • 701 tCO2
    • over 20 years
    • Equivalent of driving
    • 5,842,958
    • km

About Dentsu Connect

Dentsu Connect is an on-site conference hosted by dentsu Indonesia, the leading marketing service network in Indonesia and worldwide. It brings together top-notch marketing and industry leaders to discuss, explore, and unveil the new culture that shapes the future of marketing. The first-ever dentsu connect will gather 500 marketing leaders to identify and forecast the horizons of growth with a theme of 'The Era of Connected Universe'. From fighting and winning the attention economy, maximizing customer experience, to driving good change for the nation.

NGO Image
NGO Image
NGO Image
NGO Image

Project Location

Project Stats

  • CO2 Carbon Capture

  • 84
  • On land biodiversity

  • 90
  • Underwater biodiversity

  • 70
  • Social Impact

  • 60
  • Gender equality

  • 60

Why mangroves matters locally

YAKOPI is working together with the local community at Belawan Sicanang to regenerate the northwestern mangrove forests of the estuary. This is a rich forest area with twisting tidal rivers, numerous wading birds, forest animals, and amphibians.

While diverse with plant life, mangroves are at the heart of this forest, performing critical functions to keep the forest alive. Sadly, rampant deforestation has put this area under threat from frequent flooding due to stormwater, coastal erosion, and loss of habitat for numerous non-human animal and plant life.

This mangrove deforestation has also led to loss of ecosystem resources that support livelihoods, secure nutritious food supply, and secure freshwater supply (by preventing saltwater intrusion) for members of the local community.

Why mangroves matter globally

YAKOPI is working together with the local community at Belawan Sicanang to regenerate the northwestern mangrove forests of the estuary. This is a rich forest area with twisting tidal rivers, numerous wading birds, forest animals, and amphibians.

While diverse with plant life, mangroves are at the heart of this forest, performing critical functions to keep the forest alive. Sadly, rampant deforestation has put this area under threat from frequent flooding due to stormwater, coastal erosion, and loss of habitat for numerous non-human animal and plant life.

This mangrove deforestation has also led to loss of ecosystem resources that support livelihoods, secure nutritious food supply, and secure freshwater supply (by preventing saltwater intrusion) for members of the local community.

Benefits

  • Benefits Image
    Equitable

    Planting and nursery work is supported by expert foresters and a large contingent of local women's groups.

  • Benefits Image
    Data-driven

    Pre and post-project data is collected and will be published for open-access public review.

  • Benefits Image
    Supporting the local community

    Mangrove restoration will ensure long-term livelihoods for local silvofishery businesses, thereby discouraging deforestation.

Verification

Our methodology is backed by strong science. We use proven algorithms for carbon calculations, and track impact where possible with remote sensing and machine learning.

With our science partners,Global Mangrove Trust and Kumi Analytics, we’re working at the cutting edge of how to measure carbon absorption from space, driving change to make sustainability finance accessible to the humblest communities.

Every X months, a quantified verification report of the impact will be made publicly accessible, making all impact claims evidence-based and scientifically valid.

Financial Transparency

We use a mobile app – Planter – to confirm delivery of all funds to the field. We’ll soon be writing these deliveries a public blockchain as well, to allow auditors to track donation flows from anywhere on Earth. Next, we are building tools for project leaders to speak back straight to the community about developments on the ground. These peer-to-peer links open the black box of how sponsorship dollars translate to impact in the real world!

Explore Public Ledger