ATM23: Making Advertising Sustainable with Handprint

Growth Green Business 2022 11 03 12 32 17 Utc

At All That Matters, Simon Schillebeeckx, co-founder of Handprint, presents on making advertising sustainable with Handprint. He emphasizes the need for a broader approach to sustainability, criticizing the “carbon tunnel vision” of current efforts and advocates for integrating positive environmental impacts into business strategies. By leveraging the substantial global advertising budget, even a small redirection of funds could significantly aid environmental protection. Simon highlights successful examples where companies have increased sales by embedding sustainability into their operations and suggests that aligning business practices with planetary needs and customer desires can drive growth and competitive advantage.